In a shocking new move,Apple has begun filtering out apps in the app store whose sole purpose is to offer emoji characters,citing native support for emoji as the reason for removal.
Emoji characters,which are those cute little smiley faces very popular with the texting generation have been in use for quite a while now.A leaked letter from apple to a developer goes as follows:
We are writing to let you know your app, [removed], has been removed from the App Store because it is no longer needed to unlock Emoji.
Since iOS 6 now provides Emoji support to all users, your app is no longer in compliance with the App Store Review Guidelines
2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
If you have questions about the removal of your application, please contact App Review at email@example.com. Please include the App ID and the name of your application in your email.
Thank you and best regards,
Well thats apple’s stand on the matter.Its also peculiar that they have written ios6 as emoji support was added in ios5 and not ios6.Apple will recieve some flak for this as users of ios4 and below will now have to make do without emoji.The filtering process will take time as a quick search for emoji currently returns around 1000 results.
The developers have responded angrily to this new move as can be seen from their twitter updates below:
Just got email form Apple saying they’ve removed Feathers (Visage, the Facebook version) from App Store ’cos “iOS 6 now supports Emoji” What on earth??—
Aral Balkan (@aral) November 02, 2012
It looks like Apple is preparing to cull all the emoji apps from the App Store, on the grounds that iOS 6 has that functionality built in.—
Paul Hudson (@twostraws) November 02, 2012
Emoji app removed from app store 0_0 k thanks:P—
Max (@MaxHasADHD) November 02, 2012
Warning, new reason to get your app taken off the store: mention “emoji.”—
Andrew Pouliot (@andpoul) November 02, 2012
If you’d just LOOKED at the app instead of just searching for “emoji” in the store you’d know it’s not true.twitpic.com/b9htn0
garooɹɐƃ (@garoo) November 02, 2012
So,will emoji apps be missed?not much but the ios4 users now have a reason to complain.