Debacles in the Tech World

The Tech World has its fair share odf debacles now and then.Two of the biggest ones are as follows.

The Nokia Lumia 920 Debacle

The Nokia Lumia 920,is looking to be a top of the line smartphone.It ships with an awesome camera with advanced tech like pureview technology and Optical Image Stabilisation.To demonstrate the effectiveness of these technologies,Nokia released an ad.The ad shows a couple riding bicycles and one person filming the other.The ad gives the impression that the video is taken purely on the Lumia 920’s Camera and,had that been true,it would have been amazing.However,Check out the clip below, and notice what happens around the 25-second mark: The camera passes in front of a reflective window, giving the viewer a clear shot of a burly camera man shooting from a moving van.So,obviously,when it was noticed,nokia had to apologize.This wouold have probably badly affected the main USP of the Lumia 920.

The Apple Maps Debacle

If there is one thing we all know about apple,Its that they like to do everything on their own.Apple recently released an app called Apple maps,which was supposed to challenge google maps.As it turned out,Apple maps was far from ready,let alone challenge google maps.What with roads dunking into the sea,Bridges,Collapsing,Location errors and what not,The Apple Maps were a total flop.Apple fired Scott Forstall,the man responsible for this,but the damage had been done,and booting out an employee wont help.Tim Cook personally wrote a letter:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

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