Repackaging

A Wise man once said’Dont judge a book by its cover’But people did and this gave rise to a marketing strategy called repackaging.Repackaging is a concept used very frequently by companies these days.Its the concept of packaging the old product in a new cover,with just a few modifications here and there.People still buy it,ignorant of the fact that its old junk in a new package.I thought its time people learn of this concept and wise up a little to this marketing strategy.

Lets take an example to better understand this concept.Take the recent samsung galaxy note 2.Its basically a samsung s3 with a stylus and a bigger screen thrown ijn.Therearent even that many apps that utilize the stylus as its very old and outdated.So why buy it?There are already apps that offer multiscreen on a normal android phone.Theres no need to get a note 2 for that!But,people get influenced by the commercial and the new live wallpaper and decide to go for it,thus making a fool of themselves.

There are side effects to this new trend.As people are not able  to tell the difference between repackaging and a good product,its cutting innovation.Apple is the main culprit here.Instead of coming out with a totally innovative product like they used to before Steve Jobs Death,Apple is now resorting to repackaging..The Iphone 5 was nothing great or innovative.The Ipad mini is also just a repackaged ipad2 with a smaller screen.Ill cover more of this in a new article.

So,wise up,consumers!Wake up and smell the roses!Learn to tell the difference between a repackaged product and a new one!

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New Mobile Payment System

Payments on the mobile have been improved again and again.However,neither of these methods of payment have as yet substituted the good old hard cash payments.Now,mastercard and ING have teamed up- to create a new click to buy mobile payment system.Its similar to just scanning a code to pay.It makes use of mastercard’s existing PayPass technology.

Here’s how its been described:The solution being tested in the trial supports two scenarios: first, shopping and paying on a phone where the consumer is able to select merchandise they want to purchase, select their payment method, provide their shipping information and enter their PIN to authenticate the transaction. An EMV-compliant cryptogram is supplied by the phone directly to the merchant’s payment gateway for processing. In the second scenario, the consumer is able to start their shopping on a PC or tablet, and then complete the payment step on their phone using a secure QR code that connects the Mobile PayPass application in the user’s phone securely to the merchant’s online shopping cart.